Frequently Asked Questions
Products and cuisines
Where can I buy Asian groceries in Florence? +
At GiaoGiao Market, Via Lippi e Macia 49/A, in the Novoli district of Florence, a short walk from the tram. You'll find hundreds of Asian products in store, or you can order online and pick up in store. We're open Monday to Saturday, 09:00-21:00.
Are you a Chinese shop or an Asian supermarket? +
Both, and they mean the same shop: in Florence a place like ours is usually called a "negozio cinese" — a Chinese shop — and much of the range really is Chinese: sauces, noodles, teas, snacks, frozen food. Alongside it you'll also find Korean, Japanese, Thai and Vietnamese products, plus everyday Italian groceries. We're at Via Lippi e Macia 49/A, in the Novoli district.
Do you also sell Italian products? +
Yes. Alongside the Asian range we keep dozens of everyday Italian products, so you can do a full shop in one place, at neighbourhood-market prices.
How do I get to the store and where can I park? +
We're at Via Lippi e Macia 49/A in Florence, in the Novoli district, a short walk from the T2 tram stops. On-street parking is available nearby. Open directions on Google Maps from the "How to reach us" link on the site.
Orders, pickup and delivery
How does store pickup work? +
Order from our online shop and choose "Store Pickup". We prepare your groceries and notify you via WhatsApp or email when they are ready: collect them at Via Lippi e Macia 49/A, Florence, during opening hours (Mon-Sat 09:00-21:00).
How much does store pickup cost? +
Nothing: store pickup is free, you only pay for your groceries.
How soon is my order ready? +
We usually prepare orders within a few hours, always same-day during opening hours. We notify you as soon as everything is ready — no need to come before the notification.
Do you deliver to homes? +
Yes, in Florence and nearby areas via Glovo and Deliveroo: search for "GiaoGiao Market" in the app. Delivery fees and times are managed by the platforms.
Do you ship across Italy? +
Not yet: we currently do not ship by courier. We are working on it — subscribe to the newsletter to hear when we launch.
Which payment methods do you accept? +
Online you pay securely by card (Visa, Mastercard, etc.) via Stripe. In store we accept cash and all major cards.
How are frozen and fresh products handled? +
They stay in our cold storage until pickup. Product pages show a snowflake ❄️ for frozen items: we recommend a cooler bag for the trip home.
Where do I find a product's ingredients and allergens? +
Every product page shows ingredients, allergens and nutrition facts when available. If you have an allergy and something is unclear, message us before ordering.
How does the membership card work? +
It is the GiaoGiao Club, the same programme as the GiaoGiao restaurants: one point for every euro spent, 20 welcome points when you join, and your first gift at 50 points, then at 100, 200, 350 and 500. Points unlock gifts and perks, they are not converted into cash, and they do not expire. Your balance is in your account page.
A product is out of stock: how do I know when it's back? +
On the product page you'll find a "Notify me" button: we'll send you a notification as soon as it's back in stock.
Can I change or cancel an order? +
Yes, as long as it hasn't been prepared yet: message us right away on WhatsApp at +39 324 261 3984 with your order number.
What are your opening hours and where are you? +
We are at Via Lippi e Macia 49/A, Florence. Open Mon-Sat 09:00-21:00; closed Sundays and public holidays.