GiaoGiao Club
The membership card, when you do your shopping here
It is the same GiaoGiao Club card you use in the restaurants, and it works exactly the same at the till of the Novoli market: snacks, drinks, sauces, noodles, frozen food. Every euro you spend is a point, and you start with 20 welcome points and a gift.
How it works, in three steps
- 1
Join for free
It takes two minutes. No app to download.
- 2
Show your QR at the till
The QR code is your digital card: the same one at the market and in the restaurants.
- 3
Earn and redeem
One point per euro spent. From 50 points you unlock your first gift.
What the card gives you
20 welcome points
Plus a gift, as soon as you join.
One point per euro
On everyday groceries too: pantry staples, drinks, frozen food.
Gifts from 50 points
Then again at 100, 200, 350 and 500 points.
Birthday perk
It appears in the month of your birthday and is valid for 30 days.
Daily check-in
One check-in a day from your Club page: every 7 days of streak you can receive a points bonus.
One card only
Valid at the GiaoGiao Market in Novoli, in the GiaoGiao restaurants and on the online shop.
Gift thresholds
The more points you collect, the bigger the gift.
- 50 points First gift
- 100 points Coupon or dedicated perk
- 200 points Gift or snack upgrade
- 350 points Restaurant or online shop perk
- 500 points Special Club gift
The rules, in plain words
- You earn one point for every euro spent.
- You start with 20 welcome points and a gift.
- At 50 points you unlock your first gift.
- The perks are valid in the GiaoGiao restaurants and on the online shop too.
- Returns or cancelled orders remove the points linked to them.
Where the card works
GiaoGiao Market
- Via Lippi e Macia 49/A
- Novoli, Florence
- Mon–Sat 9:00–21:00
GiaoGiao restaurants
Frequently asked questions about the card
How much does the card cost?
Nothing: joining the GiaoGiao Club is free, and you immediately receive 20 welcome points and a gift.
Do points count on groceries at the market too?
Yes. It is the same card and the same rule everywhere: one point per euro spent, at the Novoli market till as well as in the GiaoGiao restaurants.
Do I need to download an app?
No. Your QR code is the digital card: show it at the till and the points are added automatically.
What do the points unlock?
At 50 points your first gift, at 100 a coupon or dedicated perk, at 200 a gift or snack upgrade, at 350 a perk in the restaurants or on the online shop, at 500 a special Club gift.
If I return a product, do I lose the points?
Yes: returns and cancelled orders remove the points linked to that purchase.
How does the daily check-in work?
You can check in once a day from your Club page. Keeping the streak alive, every 7 days you can receive a points bonus.
Ready to start?
Join the GiaoGiao Club for free and start collecting points with your next shop at the market.
Join for free